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Search engine optimization
Search engine optimization (SEO) is continuous process of improving the visibility of website in SERP’s of search engine. There is two type of visibility in SERP’s first is natural listing (organic listing) and second is sponsored listing. Organic listing is called SEO and paid listing is ther forms of search engine marketing (SEM). SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines..
Recent Internet marketing strategy, SEO focus how search engines algorithm is working and what people looking in cyber space or website. Optimizing a website may involve On-Page optimization and Off-Page optimization. On-Page optimization is related to the editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Off-Page optimization is promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
